This is an example using the Poisson distribution illustrate exponential tilting.

Let p0(x) denote the “standard” Poisson distribution (μ=1):

p0(x)=e1/x!

and p~(x|θ) its exponentially tilted form:

p~(x|θ)=p0(x)eθx.

This isn’t a proper distribution, hence the notation p~(x|θ), but it would be if we determined the normalizing constant, which I will denote exp{ψ(θ)}:

exp{ψ(θ)}=x=0e1eθx/x!=e1exp{eθ}ex=n=0xn/n!=exp{eθ1}

Thus ψ(θ)=eθ1 and

p(x|θ)=p0(x)eθxψ(θ)=exp{1+θxeθ+1}/x!=exp{θxeθ}/x!,

or, letting μ=eθ,

p(x|θ)=eμμx/x!,

the familiar form of the Poisson distribution. Note the main idea, that we started with a base distribution and ended up with a family of derived distributions, arising from the process of exponential tilting.