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Copyright © 2008 Vinicius Lima.
All rights reserved

Being the theme of the competition, the word inside was the main idea for this graphic project. My take on the word inside started on a strong visual element that would draw you eye into the magazine. My answer to this problem was a series of circles that were nested into each other, creating an optical illusion of depth and perspective, two main items in architecture design. Like lenses that are looking at you and calling your attention, those shapes are repeated eventually throughout the pages of the bound periodical.
The color palette chosen was the red, black and white for its elegance and high-class look. Also, the red, as an accent hue, helps calling people’s attention when the magazine is at a newsstand or at the library shelves.