Summer Job
Over the summer my friends worked for their dad. He owns a researching and consulting company and basically finds out about products and services and how they are working or appeal to consumers for different companies. He finds out the pros and cons of the product or service and how it can (if at all) be improved upon. It actually is a great job to have for the summer. They had such a good time and they never got bored because they were constantly dealing with news things and projects.
One day they interviewed people about insurance. People with every kind of plan from Michigan health insurance to missionary health insurance were interviewed and asked all kinds of things about their plan and the benefits and also what they thought could be made better.
Another time they talked to people buying and selling homes and properties. People from evergreen Colorado real estate to Chicago real estate were asked to come in and take surveys (or do them online). This way the companies could better themselves for the client.
They do these meetings for big things, like how to sell land and homes to little things like greeting cards and what makes people laugh or cry. And then after they meet with them or get their results, they compile them in a report and present them to the company that is asking for them. So for example, if Hallmark wanted to know about their cards, this company would get a group (or several different groups) together and talk about recent cards they bought (or didn't buy) and why. This could take a few minutes up to hours and they try to get everyone's angle and perspective from elderly people to teens to stay at home parents to working CEO's. Then the company would get all of its results together and organize them and then present them to Hallmark (just an example) and then Hallmark or whatever company it was could do what they think is necessary based on the people's reactions.
This is a great way to get people's ideas and know what the consumer wants. In order to be successful you need to find out what your client or audience is looking for and then be able to adjust and maneuver your product or service to meet their needs and expectations. Otherwise, another company may do it before you.
Posted on Wednesday, March 18, 2009 @ 1:37 PM by Brian