DECIDING ON A LOGO DESIGN THAT IS RIGHT FOR YOU
Logos are very important to your business and understanding this can actually go a long way in helping to promote your business. Your logo if it is good and unique will catch the eye of customers and potential ones, before they have even had time to read the words. Logo imprinting can be done on just about any item, but if you are considering promotional product advertising, than you really need to give some careful consideration to the look and feel of your logo. Some very simple logos like those for McDonalds and Nike are very simple logos and yet they have come a long way in promoting business for those large companies, so truly a simple logo may take your business a lot further than a logo that is more complex. Keeping this in mind you still may find that you need help with your logo design, and so it may be wise to look at some companies that offer a choice of logo design packages to choose from.
Many artists will be willing to help you design your logo as well as promotional product companies and of course, large advertising firms. You may already know what you want, but it may still take a professional to give you the advice you need to turn your idea into a fully functioning business logo. Exploring all of your options before deciding on the business logo that is right for you, can make all the difference between the success or failure of your marketing strategies.
A professional can help you not only design your logo, but also get that logo print ready in the colors that will best suit your business. Having advice and guidance can help you choose the logo that is perfect to represent your business and with a variety of logo design packages to choose from you can choose a design package that not only fits your business needs but your budget as well.
Posted on Monday, November 30, 2009 @ 9:30 AM by Brian
Corporate ethics codes
Corporate ethics codes
While working at CBE, I attended the "Managing Ethics in Organizations (MEO)" program, as part of the Graduate Certificate in Business Ethics, as well as having gained exposure to many corporate ethics codes, practices and training programs.
Today, working for a British institutional investor, many of the people I met at the MEO program are my first points of contact at companies in which we invest. As part of the responsible shareholding program at the Co-operative Car Insurance Society (CIS), we not only analyze companies' financial performance - but also their record on ethical, social and environmental issues. From my CBE experience, I am very aware of the value that a well thought-out ethical code provides for corporations. These codes are essential as a set of corporate priorities, a tool for risk management, and a guiding document to support employees from the bottom to the top of the organization.
As a CIS analyst for a large portfolio of U.S. stocks,
I realize the importance of examining a company's code of ethics and how it implements this code. In this way, I can better advise fund managers on the quality of a corporation's management (how well has the company thought through its business operations?); whether major risks are identified and managed; whether management is likely to recognize and address a serious concern (wherever it may be raised within the company); and whether employees are likely to be supported and motivated by the company's commitment to a set of principles.
Gaining knowledge of best (and worst) practice examples while at CBE has been incredibly useful in my job -not only can I benchmark companies but, as part of CIS' engagement approach, I encourage managers at the companies we hold to work towards best practice. As we see it, business ethics is key to sustainable business.
Former CBE Staff Assistant and Analyst in the Responsible Shareholding Unit at Co-operative Insurance Society Ltd, U.K - Juliet Altham
Posted on Monday, November 16, 2009 @ 10:10 AM by Brian