Instructor: Maria C Martin

By introducing the basic concepts and principles of graphic design this course laid the foundation for all future design courses at the University of Iowa. Through lectures, assignments and discussion students are encouraged to develop both conceptual and technical skills enabling justification of design decisions and successful progression within the University design curriculum.

Topics covered
- basic concepts and principles of design
- gestalt theory
- signs, symbols, semiotics
- principles of composition and visual hierarchy
- color theory
- introductory typography
- communicative interaction of type and image
- file management
- graphic design history

Click on the links in the above table for a more detailed description of each project.